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The future of California depends on the potential of our children | Camille Maben

2019-11-12T22:06:29+00:00

First 5 CALIFORNIA has been a leading advocate for children in California for over 20 years. Camille Maben (Executive Director of First 5 California) shares the history of how tobacco taxes fund improvements in education quality for pre-schools daycare centers and community organizations taking care of our precious future CALIFORNIA leaders.

As a leader in advocating for parents, teachers and CBO’s focused on families of children 0-5, First 5 CA has informed the state’s leaders on policies and programs that help kids flourish. Governor Newsom has shown a remarkable commitment to early education – listen and find out what that means for your family.

Fraser developed the Talk. Read. Sing. Campaign for First 5 CA in 2014. It is a nationally known, award winning program, that has educated patents and actively engaged them in activities that improve children’s brains. Beyond this campaign, First 5 have distributed 5 million kits for new parents – providing helpful information and resources regarding the well-being of newborns. In addition, the program runs a traveling public education and outreach exhibit called ‘First 5 Express’. This exhibit travels around every county in the state throughout the year, providing opportunities for in-person engagement and education.

Many additional resources are available at First5California.com

The future of California depends on the potential of our children | Camille Maben2019-11-12T22:06:29+00:00

What is The Governor doing to help our children, and what is it doing for you? | Erin Gabel

2019-11-12T20:37:30+00:00

Erin Gabel is the Deputy Director of External and Governmental affairs for First 5 California. In her role she recommends, develops, helps implement, and promote public policy related to early childhood education, and the other strategic goals of First 5 California. First 5 California advocates for the strong start all children deserve (with an emphasis on pre-natal to age 5).

Leadership in all three branches of government are rallying around the importance of early childhood -and how they need both strong families, and strong bootstraps to pull themselves up in life, and prevent the achievement gap we see in our K12 schools. Governor Newsom is matching the commitment we’ve already seen from the Speaker of the Assembly, and leaders in the Senate, around the importance of early childhood – ranging from prenatal care for all mothers, to early childhood education, and child health support.

Governor Newsom has committed 2 billion dollars to early childhood development. He has made it clear that Talk. Read. Sing. is his agenda, and that he believes every child deserves to have the opportunities that they need in the first 5 years of life to succeed. He is looking at new programs, as well as broadening existing initiatives. Listen in to the podcast to learn about these, including:

– Home visiting (parent coaching immediately following birth)

– Improvements to the medical care system (and how we’re taking care of mothers, families, and children in the post partum period)

– Early detection of developmental delays (70% of which aren’t discovered until kindergarten)

– Basic affordability of children, and the broadening of tax breaks

What is The Governor doing to help our children, and what is it doing for you? | Erin Gabel2019-11-12T20:37:30+00:00

What role do companies play in this more divisive political environment? | Allen Adamson

2019-11-12T22:07:58+00:00

Our guest today, Allen Adamson (Metaforce) is an expert in branding and marketing, and co-author of the book “Shift Ahead: How the best companies stay relevant in a fast changing world”.

When performing research for his Forbes column, Allen discovered whether to get involved in political dialogue or not, is one question the marketing department should pass on. Marketers are trying to figure out what customers think is right, and in a divisive political climate, asking customers is a difficult prospect because you’re going to disenchant a certain portion of your customers regardless of the stance. Allen suggests looking inside, rather than outside. Patagonia for example, has clearly defined values, and they are self-aware enough to be able to step out and express them. This made it easy, when national parks were threatened, to buy them up and have a clear point of view. This also tied in nicely with the fact they sell outdoor gear. Unfortunately, other companies develop values in a different time and place, where the words are very nice but they don’t express how they should act. Get your employees aligned, and find out what matters to them.

Expressing company values has to be a genuine, authentic and long term effort. It has to be strategically thought through, and implemented over the long term – not a knee jerk reaction. That is why Patagonia comes across as authentic. It’s been a twenty year effort; protecting the environment through recycling clothing, how they ship clothing etc. It’s a multi-faceted effort across everything they do. They live those values. The employees are also real believers in the values of the company. Sometimes that even means turning down big opportunities that don’t align with your values.

What role do companies play in this more divisive political environment? | Allen Adamson2019-11-12T22:07:58+00:00

What is the pathway to getting more women on boards? | Betsy Berkhemer-Clayton

2019-11-12T19:13:38+00:00

Our guest this week, Betsy Berkhemer-Credaire, is president and co-founder of executive search firm Berkhemer-Clayton – placing high profile candidates in corporations (and non-profits) across the country. Betsy is also CEO of a national non-profit – 2020 Women on Boards, and spearheaded California legislature SBA26, which mandated that publicly traded companies in CA must include 1 woman on their board in 2019, two in 2020, and three in 2021. Lastly, Betsy is author of the books ‘The Board Game’ and ‘Winning the Board Game: How Women Corporate Directors Make the Difference’.

Betsy and Renee are co-hosts of the 2020 Women on Boards event, taking place at the Intercontinental Hotel in Los Angeles on November 22nd from 11:30am – 2pm. Sign up for the event at 2020wob.com. Tickets are $250 per seat.

2020 Women on Boards is a nationwide campaign (now global), educating women on how to get themselves onto, and how to strategically network, to be recommended for corporate boards. Research by both McKinsey and Credit Suisse shows that if women are on their boards – especially when there are at least three women – they are significantly more profitable and productive. We have seen a significant increase in the number of women on boards in the last year – from 17.7% nationwide to 20.4% of all the board seats in the Russell 3000.

When women are in the board room, the dialogue changes. Betsy recommends being seen in action as a powerful businesswoman; who brings digital marketing, HR, or a cyber security background, that most boards haven’t had previously. Because of the emphasis on having women on boards, the nominating members are looking for new board members who bring genuine added value to the board. Regardless of your background (e.g. if you’re an attorney), if you want to be on a board, you must have financial and business knowledge. Sit on an audit or finance committee and understand the numbers. Going to events such as the 2020 Women on Boards: Get on Board workshop – taking place at The City Club in Los Angeles, on January 24th – can also help you learn the skills you need to stand out from the crowd.

What is the pathway to getting more women on boards? | Betsy Berkhemer-Clayton2019-11-12T19:13:38+00:00

Building an Advertising Campaign | “The Good Guys of Advertising” – Fraser Communications

2019-11-12T22:10:18+00:00

What is the process of building an advertising campaign by the “Good Guys of Advertising” – Fraser Communications?

Today we talk to three key members of the Fraser team: Ilene Prince (Sr Vice President and Director of Client Services), Mollie Bauer (Director of Consumer Engagement), and Bruce Dundore (Creative Director).

Fraser Communications achieved 87% Awareness of the First 5 California, “Talk. Read. Sing.” Campaign. Of those, over 90% say they Talk, Read, and Sing to their children (5 and under) more because of the campaign. These campaigns are making a real difference to people’s lives. Research has shown that; for every dollar you invest early in childhood development, you can get up to eight dollars back, due to higher productivity, lower incarceration rates, lower teen pregnancy rates etc.

The team wanted parents and children to connect with the First 5 California song – so they created a memorable jingle – with the hope that it would be the children themselves who pushed the parents to read to them. Creating this connection with the children, was further deepened with the addition of creatures that personified each of the three pillars of the campaign. The Parrot for Talking, The Owl for Reading, and the Songbird for Singing. To make the advertisement even more memorable, the song was written by the songwriters from the first two Lego movies. Incredible, the writers even managed to include the URL in the song, which was pivotal in making the URL more memorable.

In the Talk Read Sing campaign, Fraser were charged with telling people about brain science – specifically the fact that the brain is developing at an early age, and that you develop about 90% of the physical brain by age 5 (80%-85% by age 3). Because the brain is developing at such a fast rate when they are young, parents and caregivers should Talk. Read. Sing to them. Focus Groups gave initial feedback that they understood the brain science, but they just wanted to know what to do. Fraser took out the rational part, and still told the brain science – but after the Talk. Read. Sing. Clients often want to lead with the rational, but the team has learned to lead with the emotion that people can connect with, and then give them the rational facts that support it.

To learn more, tune in to The Deciders with Renee Fraser, Ph.D – https://soundcloud.com/reneefraser/building-an-advertising-campaign-the-good-guys-of-advertising-fraser-communications

Building an Advertising Campaign | “The Good Guys of Advertising” – Fraser Communications2019-11-12T22:10:18+00:00

Can people do more to support the homeless in their communities? | Marilyn Wells

2019-10-18T21:55:47+00:00

Can people do more to support the homeless in their communities?

This week on The Deciders, Renee Fraser talks to a woman who says yes we can. She is Marilyn Wells, a philanthropist and an advocate for ending homelessness and she says if we all support new housing projects to provide shelter for the homeless we can combat the ‘not in my neighborhood’ thinking that prevents housing projects from being built.

She began by creating story telling events called ‘Stories from the Frontlines’ that feature people who have experienced homelessness and who talk about how gaining housing has changed their lives. Then she partnered these events with the United Way of Greater Los Angeles and together they have created a program called Everyone In. This program hopes to move the needle in gaining community support for much needed new housing. These events with real stories from the frontlines hope to break the myths and stereotypes about homeless people.

 

Listen to the episode at the link below:

https://soundcloud.com/reneefraser/can-people-do-more-to-support-the-homeless-in-their-communities-marilyn-wells

 

Stories from the Frontline – www.storiesfrontline.org

@storiesfront2018 instagram

stories from the frontline on facebook

@storiesfront on twitter

 

Everyone In – www.everyoneinla.org

@EveryoneinLA

#EveryoneIn

Can people do more to support the homeless in their communities? | Marilyn Wells2019-10-18T21:55:47+00:00

How can a doctor get addicted to opioids? | Travis Rieder

2019-09-30T19:17:02+00:00

HOW CAN A DOCTOR GET ADDICTED TO OPIOIDS?

Following a horrific motorcycle accident, requiring six surgeries – Travis Rieder found himself stuck in the loop of opioid use. Travis subsequently wrote a book titled ‘In Pain’, detailing his experience as a patient being prescribed opioids, as well as research into why it’s so difficult to escape the cycle of opioid use.

On this episode of the Deciders, Travis discusses how many physicians didn’t see it as their job to help people get off the medication they prescribed. “We are comfortable getting people onto them, but not comfortable managing them over the long term, and then getting patients off of them”

Amazingly, the average number of hours spent in medical school on pain medication is less than 10. Many medical schools don’t require any pain classes at all, but as soon as you become a physician, you get an unrestricted PDA license and you can prescribe very dangerous/risky opioids. Among physicians, there is actually very little understanding of pharmacology.

 

Click the link below to listen:

https://soundcloud.com/reneefraser/opioid-addiction-travis-rieder

How can a doctor get addicted to opioids? | Travis Rieder2019-09-30T19:17:02+00:00

The Opioid Epidemic | Dr Gary Tsai

2019-09-30T19:19:06+00:00

We have all heard about the ‘Opioid Epidemic’, but you may be surprised by the scope of the issue: Astonishingly, almost 6 out of 10 prescriptions written by health care providers are for opioids.

Thankfully, in recent years – medical practitioners, and local government have taken steps to attempt to alleviate some of the problems associated with the over prescription, and abuse of opioids.  Critically, people can now get help with addiction treatment, via MAT (medications for addiction treatment) – that improves the likelihood people can stop using opioids for chronic pain.

The Department of Public Health chose Fraser Communications to create and implement a fully integrated awareness campaign, throughout LA county – consisting of digital, social, radio, TV and outdoor promotions.

Click the link below to listen:

https://soundcloud.com/reneefraser/the-opioid-epidemic-dr-gary-tsai

If you, or anybody you know are struggling with opioid use, you can get more information at:

www.Managepainsafely.org 

American Physical Therapy Association. (2019). 7 Staggering Statistics About America’s Opioid Epidemic. [online] Available at: https://www.moveforwardpt.com/resources/detail/7-staggering-statistics-about-america-s-opioid-epi

The Opioid Epidemic | Dr Gary Tsai2019-09-30T19:19:06+00:00

LA County Opioid Public Health Campaign | Rachel Tyree & Bruce Dundore

2019-09-30T19:17:31+00:00

Every 11 minutes, someone in America dies from opioid overdose.

This week on The Deciders, we talk with Rachel Tyree (Communications Director at the LA County Public Health Department), and Bruce Dundore (Creative Director at Fraser Communications) about a new LA County Public Health campaign. The campaign was  developed by Fraser Communications, and designed to help people addicted to Opioids.

We have all heard about the ‘Opioid Epidemic’, but you may be surprised by the scope of the issue. Astonishingly, almost 6 out of 10 prescriptions written by health care providers are for opioids.

In this episode, Rachel also discusses the concerns associated with Fentanyl (a synthetic opioid 50 times more potent than heroin), which are often cut into opioids purchased on the street.  It has been well publicized in the last 24 hours that well known rapper, Mac Miller (26 years old) died of an overdose in late 2018 due to this very process. Mac Miller was sold counterfeit oxycodone pills, laced with fentanyl.

Click the link below to listen:

https://soundcloud.com/reneefraser/the-deciders-with-renee-fraser-rachel-tyree-and-bruce-dundore

 

 

If you, or anybody you know are struggling with opioid use, you can get more information at:

www.Managepainsafely.org 

 

 

The campaigns discussed in this episode can be found at the following:

“Make it stop campaign” – https://www.youtube.com/watch?v=jReJEdKVp3w

“Where’s Dad” – https://www.youtube.com/watch?v=wySyGIjYF9k

American Physical Therapy Association. (2019). 7 Staggering Statistics About America’s Opioid Epidemic. [online] Available at:

https://www.moveforwardpt.com/resources/detail/7-staggering-statistics-about-america-s-opioid-epi

 

LA County Opioid Public Health Campaign | Rachel Tyree & Bruce Dundore2019-09-30T19:17:31+00:00

Domestic Violence Awareness Month | Betsy Butler

2019-09-30T19:26:24+00:00

EVERY DAY IN THE UNITED STATES, TWO WOMEN LOSE THEIR LIVES TO DOMESTIC VIOLENCE.

October is National Domestic Violence Awareness Month, and the 25th anniversary of the passage of the Violence Against Women Act. The Violence Against Women Act provided $1.6 billion towards investigating and prosecuting violent crimes against women, allocated resources towards specialized police training, established a network of resources for survivors of abuse, provided protection for women across the nation, amongst many other things. The Act was established in 1994 under Bill Clinton, and has been reauthorized several times, until it recently stalled in The Senate (despite being passed by The House of Representatives).

California Women’s Law Center is a non-profit organization dedicated to advancing the potential of women through litigation, policy advocacy, and education. The law center is also involved with the Handbags of Hope campaign, which collects new (or gently used) handbags, filled with toiletries and personal care items. Contributors may include a $15 gift certificate for underwear and other essentials. These handbags are distributed to women escaping domestic violence, sexual assault, human trafficking and poverty. If you would like to donate to this fantastic cause, you can bring donations to 360 N Sepulveda Blvd, El Segundo, CA 90245 before October 11th, or drop them off on October 12th at the LASD Youth Center at 11911 S. Vermont Ave, Los Angeles, CA 90044. There are many other participating cities across America.

 

Click the link below to listen:

https://soundcloud.com/reneefraser/national-domestic-violence-awareness-month-betsy-butler

 

California Women’s Law Center – cwlc.org  

National Domestic Violence Hotline – www.thehotline.org or call 800 779-7233

Family Justice Centers – familyjusticecenter.org 

Handbags of Hope Across America – handbagsofhopeacrossamerica.com or call 1-323-863-3747

Obtaining a restraining order against an abusive partner https://tinyurl.com/y4rhk6gb

 

 

 

For more information on any of these programs you can email cwlc@cwlc.org 

Domestic Violence Awareness Month | Betsy Butler2019-09-30T19:26:24+00:00