This week on The Deciders Renee Fraser talks to Rosie O’Neill about how a movie date became the inspiration for Sugarfina, the luxury candy company for adults. Rosie and her partner created the company which now has an active online business and 40 retail stores in the U.S. and 2 in Hong Kong. They spent two years taste testing to find the best artisanal candy makers for their handcrafted luxury candies. They revived the lost art of high quality candies made by small batch candy makers around the world, some whose families have been making candy for centuries. Sugarfina has been named one of the world’s 50 most innovative companies and Rosie credits some of their multi-million dollars success to being very clear about their brand, keeping that small boutique feeling, and a philosophy that no idea is too crazy.
Sugarfina has been so successful they are able to give back by supporting KIVA an international organization that provides loans to women to help them grow businesses providing a reliable source of income for their families and their communities.